PapStix

Branding, research, strategy, digital

Squiggle was tasked to create a new identity, packaging and digital presence for PapStix which are delicious ready-to-eat pap on the outside with tasty sauce inside. They are Africa’s home-grown ready-to-eat meal. Simply heat and eat, anytime and anywhere.

We wanted the brand to be seamless with the packaging as that would be the main point of contact the public would have with the brand. We also wanted packaging which is colourful and definitively South African. The resulting work answered the strategic considerations perfectly with a true South African iconic brand created.

Tap here to view the website we created for Papstix.