Company profile · Mall portfolio

Shopping centre websites, designed & maintained.

We design, build and maintain the websites of South African malls. We'd like to look after yours.

Squiggle · Cape Town · Est. October 2005
Mall of Mthatha website on a tablet
Our story

21 years of making things simpler.

Squiggle has been designing for South African brands since October 2005. It's run by Craig van Straaten — graphic designer, photographer and web designer — with a trusted network of copywriters, developers, SEO and digital-marketing specialists brought in as each project needs them.

We make growing a business simpler by delivering exactly what you need, without extra expense or headaches. We love simplicity and a fantastic user experience, and that's what we've built our brand around.

Over two decades we've worked with local and international companies including Sasol, Barloworld, Unilever, Rainbow Chicken, The Planet Fitness Group, Liberty Life and Edcon. Today, a core part of our work is designing, building and maintaining websites for shopping centres across the country.

21yrs
In business since October 2005
5
Shopping centre websites designed and maintained
548
Stores kept current across our mall directories
4
Provinces — Gauteng, Limpopo, Eastern Cape, Western Cape
What we do

One partner for every centre in your portfolio.

A mall website is never finished. Tenants change, trading hours shift for public holidays, and events and promotions come and go. We handle all of it, so centre managers don't have to.

01

Design & build

Mobile-first websites that reflect each centre's own brand, character and community.

02

Store directory & mall maps

Tenant listings, categories and maps kept accurate as stores open, move and close.

03

Events, news & promotions

Campaign banners, events, exhibitions and news published in step with the retail calendar.

04

Leasing & recruitment

Leasing enquiries, launch pages and recruitment portals — like GrandWest Mall's management search.

05

Hosting, security & care

Updates, backups, SSL and monitoring, so every site stays fast, safe and online.

06

Search & performance

Local SEO, analytics and speed tuning, so shoppers find the centre — and its stores — first.

Our mall portfolio

Five centres. Four provinces. One standard.

01 / Springs Mall

Springs Mall

Springs, Gauteng
2017With us since June
156Stores
9 yrsPartnership
Our longest-running mall partnership.

For nine years we've kept Springs Mall's website current — the store directory, centre information and a steady stream of campaign banners that change with the retail calendar, from back-to-school to the festive season.

Store directoryCentre informationCampaign bannersSite searchContact
Springs Mall website on laptop and phone
02 / Thavhani Mall

Thavhani Mall

Thohoyandou, Limpopo
2018With us since September
150Stores
8 yrsPartnership
“Where community & style come together.”

A fully enclosed, double-storey regional mall serving Thohoyandou and the wider Thulamela area. The site has evolved with the centre's campaigns, pairing a bold seasonal homepage with a complete store directory, mall map and facilities guide.

AboutStore directoryMall mapFacilitiesGalleryContact
Thavhani Mall website on laptop and phone
03 / Boardwalk Mall

Boardwalk Mall

Summerstrand, Gqeberha
2021With us since April
105Stores
5 yrsPartnership
A seafront centre with a lot going on.

Boardwalk Mall is a family-centric destination on Gqeberha's beachfront. Beyond the directory and mall map, its site carries events, exhibitions, news and Nu Metro cinema information — all kept current alongside trading hours.

Centre infoEventsMall mapDirectoryExhibitionsNewsNu Metro
Boardwalk Mall website on laptop and phone
04 / Mall of Mthatha

Mall of Mthatha

Mthatha, Eastern Cape
2025With us since September
137Stores
60 000m² GLA
“Wamkelekile to the Best in Mthatha.”

Built to carry the centre's new identity, the site greets shoppers in isiXhosa and introduces the mall as “Rebranded & Unstoppable” — with store listings, a mall map, exhibitions, a gallery and the Art Colab programme.

Store listingMall mapInfoExhibitionsGalleryArt Colab
Mall of Mthatha website on laptop and phone
05 / GrandWest Mall

GrandWest Mall

Cape Town, Western Cape
2026With us since May
NewCentre launch
3Leadership roles recruited
On board before the doors open.

Our newest centre. The site holds general info and works as a news portal for developments. It has since become a recruitment portal with functionality that sends applications to Google Sheets with Data Routing and CV Upload Integration. The site is set up to grow into the full centre website as the tenant mix comes together.

Recruitment portalAboutNewsEnquiriesMall map
GrandWest Mall website on laptop and phone
How we work

How we look after a portfolio.

1

Onboard

We audit each centre's current site, hosting, content and brand, and agree priorities with you.

2

Standardise

Every centre keeps its own look, built on a shared, proven structure — directory, map, events, leasing.

3

Update

Centre managers send one email. Stores, trading hours, events and promotions go live quickly.

4

Protect

Hosting, updates, backups, SSL and monitoring, handled continuously in the background.

5

Report

Regular traffic and engagement reporting per centre, and across the whole portfolio.

One point of contact

A single, experienced partner for every centre — no handovers, no re-briefing.

Consistent quality

The same standard of design, accuracy and care across the portfolio.

Shared improvements

A feature built for one centre can roll out to all of them.

Better value

One partner across many sites keeps costs lower than managing each centre separately.

Beyond the web

More than websites.

The same studio that runs your sites can design the campaigns that fill them. For mall marketing teams that means one partner for website banners, social content, print, brochures, signage artwork and photography — all on brand, all in one place.

Our wider portfolio spans brand identities, packaging, publications and campaigns for retail, fitness, events and FMCG.

Brands we've worked with
  • Sasol
  • Barloworld
  • Unilever
  • Rainbow Chicken
  • Planet Fitness
  • Liberty Life
  • Edcon
Planet Fitness logo evolution
Entelect rebrand
Edcon corporate publications
Planet Fitness campaign brochure
PapStix packaging
Good Life Show logo
Squiggle

Let's talk about your centres.

One partner. Every centre. Looked after.

Craig van Straaten
Founder & designer, Squiggle
+27 84 599 9066
info@squiggle.co.za
Hout Bay, Cape Town, South Africa